United Colors of Benetton

It started in 1983 when Benetton Formula entered the Formula 1 as a constructor. Benetton sponsored a few teams which pave the way for their success. One of the highlights was when the Benetton group signed Michael Schumacher to drive their formula 1 car.

The Benetton colors lead into different collaborations with steering wheel producers like Momo Italy, Nardi-Personal, IFRA Italy, Sport Line, etc.

These steering wheels give us a trip back to the 90's and the memories of the car culture.

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